Interactive creative agency E-generator provided an interim rating of creativity in the advertising agencies of Russia. It is headed by international companies - Leo Burnett Moscow and BBDO Moscow. However, in the third place goes Ekaterinburg RA Sunrise. This is the most noticeable trend of the first half of 2009 - the position of regional companies in the ranking has increased.
Rating creativity of advertising agencies is based on places, companies engaged in various advertising festivals (MMFR, Idea! KIAF, ADCR, Golden Drum, Cannes Lions, etc.). Number of points earned varies depending on the festival (the maximum weight to Cannes Lions) and employed at a location (most significance is a Grand Prix). In addition, the drafters of the ratings take into account that the victory in a contest within a festival with a different value. With regard to the prizes in a light contests (for radio, internet and packaging) assessed agencies scores decreased. For correct calculation of the festival are not all kinds of competitions, but only those that are presented to all the festivals.
E-generator (http://e-generator.ru) - Russia's leading remote service implementation projects in the field of advertising and web development. Creating unique content for Web sites and publications - one of the pillars of the interactive creative agency. The controlling company E-generator is owned by investment holding FINAM.
Interim creativity rating is based on the results of festivals ADCR awards, The idea!, as well as Ukrainian KIAF. Better than others at these events showed a Leo Burnett Moscow, BBDO Moscow, and by Sunrise. Now they are leading to a marked separation from the other participants top-10. It also includes a Moscow company - creative agency Instinct, DIRECT DESIGN Visual Branding, and Grey. Approximately at the samelevel with them are Advertising group Illan (St. Petersburg) and Fastway. Ideas that rock! (Nizhny Novgorod). 9-11 position shared REALPRO (Novokuznetsk), Great (St. Petersburg) and Muhina Design (Izhevsk).
Rating creativity demonstrates the strengthening of positions of regional advertising agencies. If, on the basis of 2007's top 20 includes four players from outside of Moscow, at the end of last year, they already got seven positions. At the end of the first major festivals in 2009 (if you consider the top 22, as four companies shared 19-22 places) regional representation has grown to nine companies.
It is impossible not to recognize that our projections made last year, is fully justified. The crisis is changing the market. Lower prices, more aggressive policies - is that advertisers now demand. Vospryavshie demonstrate the spirit of regional good creativity that has become a factor in increasing their market share. However, the results fail sooner. We will soon introduce a new version of the rating - in the light of the finalists and winners of Cannes Lions , - said General Director of E-generator Yuri Belousov.
Department of Public Relations and Media Investment Holdings FINAM.
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