Experts estimate Euroset, sales of mobile phones in Russia in 2009 totaled 26.2 million units, up 27% less than the number of sales of cell phones in 2008, said the analytical report of Euroset.

Market size in dollar terms amounted to $ 4.1 billion, representing a 45% lower than in 2008, in Russia”s currency - 131 billion rubles (-30%).

“From a large dip in January, the market was saved by strong demand of consumers of imported goods in anticipation of growth in the dollar and consumer prices. The decline due to economic factors, declining real incomes, rising unemployment and crisis tendencies. The bottom of the market felt the only May-June, having collapsed by 40% on the figures in May 2008 “, - said in an analytical report of the company.

In 2009, in the process of optimizing the retail major retailers, bankruptcy and exit from the market of medium and small players have been closed about 5 thousand salons connection. The total number of stores selling mobile phones at the end of the year amounted to about 15 thousand points. Reducing the number of shops allowed to reverse the connection of falling sales per store work up to 12% (when the market falls by 27%), the report says.

In 2010, thanks to the gradual economic recovery and implementation of deferred purchases during the crisis period, market growth will amount to 10-11%, predicts Euroset. Full restoration of the market to a level exceeding that in 2008, is expected in 2011.
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