The past six months has been the worst for the global advertising industry. The world's largest advertising holding company WPP in the financial report released yesterday reported lower EBITDA of 14,3%, and profits - by 47,9%. Not better things and other advertising holding companies, some of which were losses.
Domestic deterioration finpokazateley within the WPP agencies, also connected with the devaluation of national currency, but up to the year in the company expects to save grivnevoy earnings for last year's level.
Turnover
WPP - the largest advertising holding company in the world - I half rose by 11.1% to 18.7 billion pounds, according to a report published yesterday. But sales excluding acquisitions and currency fluctuations fell to 3.06 billion pounds, 8.3% compared to the same period last year. The EBITDA fell by 14.3% to 455.7 million pounds, and the profit is distributed among shareholders - from 208.2 to 108.4 million pounds (-47.9%). The total budget of new customers holding up 1.208 billion pounds. Advertising division of the holding continues to be under pressure of the crisis, especially feeling it in the II quarter. Customers are looking for opportunities to save more, - said in a statement the company.
not better things and other major holdings. According to a July report of the nearest competitor WPP holding company Omnicom, revenue for the first six months fell to 15.8%, to $ 5.6 billion, while profit before tax - 24%, to $ 637 million from the third-largest holding company Interpublic drop in earnings the first six months amounted to 15,7%, to $ 3.3 billion, net loss of $ 42.2 million against $ 34.9 million profit a year earlier. Relatively small losses were suffered by the fourth-largest holding company Publicis, where falling sales amounted to only 0.8% to 2.2 billion euros, while net profit decreased by 13% to 167 million euros.
In Ukrainian agencies WPP fall finpokazateley not so significant. According to Director of Group M (, media WPP) Alexander Komarov, revenue units in the first half I even showed a slight increase in the hryvnia. In the U.S. we have fallen to the level of devaluation of national currencies - he said. According to him, this year the company won the advertising budgets of the three major companies SubMiller, Ratiorharm and Foxtrot, which covered the loss of the budget Nokia. In our agency for falling revenues in I half-year amounted to UAH 25-30%, but in June-July, growth was more than 40%, - noted the director of media agency Mindshare (included in Group M) Valery Varenitsa.
According to him, as a result, his agency plans to reach the growth of 12-15% in UAH. And in general, Group M, according to Mr. Komarov, in 2009, plans to reach last year's figures. Recall the entire advertising market in Ukraine in 2009, according to research firm forecasts Cortex, will fall by 37% by 2008, although in April the company predicted the fall of 41%.
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