Microsoft would pay Yahoo! $ 150 million over three years, offsetting the costs of the introduction of a search engine Bing on their sites - these are the additional terms of companies on last week's deal. In addition, if the alliance will not be able to reach an annual income that is equal to specified percentages of revenue the companies search market leader Google, Yahoo! can terminate the contract unilaterally.
Yesterday
Commission for the Securities and Exchange Commission has published details of the U.S. deal between Microsoft and Yahoo!, which the company announced last week. The deal, signed at 10 years and to increased competition from the market leader in Internet search corporation Google, denies Yahoo! search of their own development and transfer of their sites for search engine Microsoft Bing. In doing so, Yahoo! focus on advertising, which will receive the lion's share of revenue - 88% in the first five years.
published yesterday in the document specified number of additional conditions for the transaction. Microsoft would pay Yahoo! $ 50 million annually during the first three years as compensation for costs associated with the transition to the new search engine. In addition, thecorporation, Bill Gates will work 400 employees Yahoo!, But that, in turn, has the right to terminate the contract if Microsoft will leave the search business.
drew the attention of another item tied to the performance results of the alliance chief competitor. Yahoo! obtains the right to break the agreement if the joint annual income of companies from Internet-search will be less than a percentage of revenue Google (what percentage of companies do not disclose).
Ukrainian office of Microsoft believes that the transaction would bring together innovative search engine Bing with the magnitude of Yahoo!. The combination of technical advantages and scope Bing Yahoo! Will allow us to significantly improve the functionality and quality of search results.
course, this will increase competition in the market , - says Director of Corporate Communications, Microsoft Ukraine Yarina Klyuchkovskaya. According to market participants, the contract allows the use of the strengths of both companies, the result will not only increase market share. The Microsoft and Yahoo! greatly strengthen their position in the market for contextual online advertising, which amounts to billions of U.S. dollars , - said Vice President Mail.Ru Anna Artamonova.
Since its launch Bing market share of Microsoft in the search engines is steadily increasing. According to research company StatCounter, last month, Bing had processed about 9.4% of requests in the United States to 8.2% in June. And if seen only in the last days of July, the share of corporations in excess of 12%, which corresponds to the second line in a rating of StatCounter (the percentage of Yahoo! Kept a stable at 11%). Thus, the total share of companies in the U.S. market is a little more than 20%. Positions Google has continued to look steadfastly, even though its share of requests from the United States in July decreased by 1% to 77.5%. On the world market, according to ComScore, Google share is 67%, Yahoo! - 8,4%.
market participants doubt that the transaction would affect the position of companies in the Internet search market in Ukraine. The combined share of Microsoft and Yahoo! On the Ukrainian market is around 0.9%, - said director of marketing of Yandeks.Ukraina Oksana Mandryka. Therefore, any radical change in the market search in Ukraine and Russia in the foreseeable future is not worth waiting for, - adds Anna Artamonova.
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