Rosspirtprom, manager of state in more than 70 alcoholic factories and hundreds of brands, made a bet on cheap vodka and promises to become a leader in volume production by 2012
Russia state vodka company to market a vodka into three price segments. The cheapest would be people under the name Haze for 110 rubles. (27,60 UAH) for the 0.5 liter. Its competitors in a presentation called Yamska ( Russian Alcohol), Bread ( Tatspirtprom), Bogorodskaya (group East) and half-ruble (GC Plot).
In a segment of economy will be brought to the White double for 120 rubles. (30,10 UAH), which will compete with Putinka ( Vineksim ), Green Mark ( Russian Alcohol ) and Belenkaya ( Synergy).
In the mainstream segment, indicated in the presentation, will be vodka for 130 rubles. (32,50 UAH), the name for which has not yet selected.
vodka expensive 200 rubles. (50 UAH) Rosspirtprom issue in the next two years will not be, says deputy director general Rosspirtproma Vadim Kasyanov. But try to bring to market vodka at a minimal cost - to show the market the minimum level for legal vodka.
competitors for its vodkas Rosspirtprom chose the most successful brands. According to the American edition of Impact, in 2008 Russia's best selling brand of vodka were Green Mark (11.1 million devyatilitrovyh cases), Five Lakes (6.4 million cases) and Putinka (6.2 million cases ). Vodka Belen'kaya group Synergy, which is mentioned in the presentation Rosspirtproma, Impact rating is in 10 th place with 2.3 million cases.
Haze and White double since July bottled at Yaroslavsky distillery, now started production at the Moscow Crystal . Until the end of the year Rosspirtprom finish to build its own distribution of federal and by mid-2010 will turn into a hard, fast and a serious player in the market - promises to Kasyanov. And two years would be the absolute leader in production volumes of vodka, he says. How the company will spend on it, he said. Russian Alcohol in this year planned to spend on advertising and promotion, 2 billion rubles.
Now only the crystal produced 5000 gave The smoke in a day (in 2-2,5 times less Putinka ) - you know one of the market participants. Kasyanov confirmed this volume. With the rapid establishment of distribution network problems in Rosspirtproma will not, said a representative of Russian Alcohol Alexander Ladybird. But Stanislav Kaufman of Vineksima believes that visually vodka, created by Kasyanov for Russian Alcohol and Rosspirtproma is similar, so to compete White with Green Mark will be difficult. Putinka also plans Kasyanov did not threaten, I'm sure Kaufman.
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