Falling retail sales networks of home appliances and electronics (in quantitative terms) in the first half of 2009 was 60% compared with sales during the same period last year. In doing so, according to Unitrade Group, the decline of sales in monetary terms amounted to 70%.
This disparity between cash and quantitatively explained by the fact that consumer preferences have moved actively in the budget segment, - explains in Unitrade Group.
Experts note that the reorientation of customers to cheaper products has become widespread. Now the consumer is trying to economize and become more inexpensive model, even if we are not talking about the latest money, - said the executive director of Foxtrot - information technology Dmitry Shavlovsky. In this regard, the commercial networks have been actively reviewing its assortment policy.
The time when the shelves at the same time there were 200 models of mobile phones, has taken in the past. To survive, retailer would have to abandon showcases diverse and range race - said President Vladimir Kolodyuk Unitrade Group. According to him, the retail market is to ensure that every retail chain will be sharply focused on a specific product and price segment.
In addition, the recent trend towards increased sales of goods under its own brand. According to the manager of the company Gfk Ukraine Valentina Pechonchik, 90% of production networks under their own brands, accounted for PCs, monitors and laptops. If the network were in the direction as to the secondary, the current year, many made it into a separate project.
Thus, over the last year there was an active expansion of assortment of a number of own brands of Foxtrot - Delfa and Bravis; Eldorado - Elenberg and Cameron; Unitrade Group - Ixtone. We plan to continue to promote their own brands.For this product we can control the production, supply and pricing. The last factor is very important, because the price of equipment suppliers, importers can grow, - explains the executive director of Foxtrot. Techniques for Home Alex Pavlenko.
However, efforts to expand the budget range does not help everyone. To the companies' Domotechnika and ISS, which has declared bankruptcy, it can join other networks. According to Unitrade Group, with the end of 2008 in Ukraine was closed about 400 outlets for the sale of digital electronics and home appliances. According to the forecasts of the company until the end of the year, this trend will continue and the number of outlets could be reduced by 10% on first half performance.
As reported, net sales of mobile phones Germanos announced the withdrawal from the Ukrainian market. At the beginning of the year's network has about 54 shops in Ukraine. Remember, in the autumn of last year, holding Unitrade Group closed its mobile phone network melofon. This is due to the sharp decline in sales of mobile phones, which in the first half of 2009 amounted to 55% compared to same period last year.
Stanislav Yablonskii
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