According to preliminary estimates, hopes to earn good money during the holiday season for most tour operators and owners of hotels, guest houses and other means of accommodation that has traditionally focused on the winter tourism did not materialize. On average respondents estimated market participants, although this season in domestic tourist destinations have been further introduced about 50 pairs of trains, boarding houses and resorts of the Carpathians had lost 5-15% of our customers, and the Crimean resorts - up to 20% over the same period of the end of 2008 . - early 2009

Causes and features

the eve of the season, many B & Bs and hotels, anticipating that the situation will not fared well, prices have not increased. Some included in the cost of accommodation additional services (breakfast, dinner, procedures, tours, transportation) and attracted customers discounts for advance booking. As a result, in the first half of December 2009 at some resorts in Transcarpathia, in the words of Stepan Zhuk, director of information and a registration system manager resorts Transcarpathia, were purchased by more than 80% of the seats. However, closer to the holidays because of bad weather and fear to pick up “pork” the flu, about 5% of customers (primarily book a room directly, and paid the cost of living part-time) chose to relax at home and refused to travel.

Teplukhina According to Alexander, director turkompanii “Onyx”, “Last year we sent to the Carpathians several groups, then this could generate only one.” In addition, due to lack of snow at many ski resorts, most tourists instead of 5-7 days spent there only 2-3 days. Therefore, some objects oriented in the high winter season for skiers, after 3 January were half empty. For example, according to witnesses, a1000dozen ski resorts in the Ivano-Frankivsk region in the third “power” function only “Bukovel”, and then only at the expense of artificial snow. And some resorts in Lviv region in general could not be reached because of impassable roads. As for tour operators and tour agents, ¬, then, according to Vasilina Orlov, director turkompanii “Red”, this season, some members have lost much more than 5-15% of the tourists.

fact that tour operators, which bought blocks of hotel rooms, have not been able to implement them. A travel agency, for its part, sought to resell the tour with an additional surcharge, which caused a negative reaction not only customers, but tour operators, from which their “wards” are agency commission. In addition, customers pulled over hoteliers through direct sales locations in hotels and boarding houses.

during New Year holidays and vacation resorts in the Carpathians and resorts have lost 5-15% of our customers, and the Crimean resorts - up to 20% compared to the same period end 2008 - early 2009
    

As for the structure of demand, then, on the assurances of tour operators and hoteliers, this season has suffered “sacred cow” - expensive proposals. In particular, the most in demand in the Carpathians were boarding the midrange (around 250 UAH. Per person per night with meals), while resort hotels high price category (more than 600 UAH. Per person per night), for example in Truskavets proved malovostrebovannymi. However, as objects of low-price category (no more than 200 UAH. Per person without meals), calculated on the unpretentious tourist accommodation in rooms for 3-4 places.

First of all, this is explained by the fact that hoteliers do not take into account the changing needs of clients wishing to obtain more services for the same money. And also the fact that tourists choose a cheap holiday, did not dare to please resorts with their presence in the peak season due to lack of funds and pent-up demand. Boris Zielinski, director of the group of companies “Kandahar”, also points to a long illness tourist service: market participants (in this case - many ski resorts) in the absence of snow could not provide adequate cost of tours to tourists other entertainment.
    

As for the resort hotels in Crimea, it is estimated Andrei Pylova, Director turkompanii “Ethno Tour, the most in demand traditionally have been the objects of the Southern coast, while the eastern and western regions of the peninsula of New Year”s clients were missing. As in the Carpathians, the numbers of premium-class customers preferred numbers mid-market in the boarding houses and sanatoria, where New Year”s tours, including dinner, cost an average of 400 UAH. per person per night, which, according to tour operators, at 20-25% less than in late 2008 - early 2009 also as a replacement for a Christmas banquet in resort hotels, some tour operators Crimea offers New Year”s Eve in the caves , deaf hunting castles and other exotic places that, according to Mr. Teplukhina, this year was seen by tourists cheer.

Forecast
    

In general, the New Year”s season has shown that long-standing practice of the New Year holidays at resorts need to be adjusted, otherwise expect to earn speculative market participants should not. For example, in the New Year season can shift its corporate clients or to focus on the organization of children”s, health or medical tours and excursions. However, the high winter season is not over. And if the snow in the Carpathian Mountains (in the Crimea, many hotels and resorts have closed, and tour operators are preparing for the spring tourist exhibitions and to enter into new contracts), the season still held, although it will be sluggish. According1000to Gregory Miller, the Deputy Head of the Department of Tourism, Ivano-Frankivsk regional state administration, last week in the region, enough snow fell, and prices for the services of lifts in the same “Bukovel already fallen by 25-30%.
    

It is worthwhile to note that, according to Roman Ponomorenko, vice president of the Ukrainian Association of Hostels in Ukraine not only increases in tourist activity of the younger generation, but also change the motivation of their trips - with a “lazy” on the active leisure and educational tourism. Because the number of tourists visiting during the winter sights in the tourist centers of Ukraine, according to experts, almost did not decrease. And in various regions of the season begins ethnographic and cultural festivals.
 
 

Manager - on the preliminary results

Stepan Zhuk, director of information and a registration system Manager resorts Transcarpathia “:

- Due bessnezhya and epidemics of influenza are least affected by the most famous resorts, such as “Bukovel”, the demand for travel which did not fall and after the New Year and Christmas holidays. In general, in my opinion, the peak season has passed, and the results are unlikely someone could please. But I hope that market players have learned valuable lessons: Many B & Bs, hotels and tour operators, using as a trump card only spa treatment, or skiing, will shape the new proposals. For example, to attract tourists at the expense of the festival movement, new routes, rolling wagons traveling with car, etc. Moreover, the demand for separate tours grows.

Tour operators - about …

… problems

Boris Zelinsky, director of the group of companies “Kandahar”:

- Compared with last year”s holidays through tour operators, in my estimation, has gone to rest for 15-20% of our customers less. Firstly, because some hotels put inadequate price and demand for their suggestions was absent. Secondly, many visitors simply could not afford to travel to the crisis, and thirdly, some citizens have gone to rest savages, because they believe that an independent holiday will cost them less, which, however, is not always true. In general, the season has shown the futility of a New Year in the placement of objects, as well as due to traffic, weather and other problems of the paid holiday for many tourists was uncomfortable.

In addition, the lack of snow in the Carpathian exposed the problems of underdevelopment of infrastructure, transportation and employment of tourists (and not the first time. - Ed.). I think that next season, demand will be achieved already in the period after the New Year and Christmas holidays, for example, at the expense of spa treatment.

… on the whims of demand

Andrew Pylova, director of Travel Agencies Tour Ethno “:

- In general, this New Year season to load some hotels was 30% higher than in the past. The demand for previously demanded expensive items fell by 30-40%, and the best selling travel packages worth up to 2 thousand grn. person for three nights (350 grn. for accommodation and 600-800 UAH. banquet). Most of all, for some reason were in demand standard sets (three-day holiday and banquet) in sanatoriums of the Southern coast of Crimea (Mishor “,” Ai-Petri, “Ai-Danil”, etc.). It seems to me that customers do not pay attention to thcdae quality or marketing delights, and the price, which was of paramount importance. attracted to them as well and offer individual objects placement of attractive bonuses, such as payment of accommodation for two nights accommodation on the third provided free of charge. Such surprises of the season provided some sanatoriums 100%-ing load . Now, many of these objects on the South Coast or closed, or serve the citizens of the so-called social vouchers.

Sergei Nettles

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